An Independent Alternative to the Westfield Apple Store
Shepherd’s Bush has the Apple Store. It also has the Apple Store’s pricing model — flat-rate tiers that charge the same regardless of whether your MacBook has a minor fault or a serious one, and booking systems that can add days to the wait before anyone has even looked at the machine.
For out-of-warranty MacBooks and Windows laptops, there’s a better option. We’re an independent repair specialist in Putney, 4 miles from Shepherd’s Bush. We collect from W12, diagnose free, and repair at the component level — which for a lot of MacBook faults means a meaningfully lower cost than Apple’s tier pricing.
Why Component-Level Repair Matters
Apple’s repair approach for out-of-warranty machines: identify the fault, quote a flat-rate tier for the affected module (screen, battery, logic board), replace the module. A MacBook with a failed charging IC on the board gets quoted the same as one with catastrophic board damage. The same screen replacement tier applies whether it’s a minor internal fault or a fully shattered panel.
Component-level repair means we identify the specific failed component and repair or replace that component where feasible. A failed charging IC is a significantly cheaper repair than a full board replacement. A damaged connector is cheaper than the module it’s part of. We assess each fault individually and quote based on what we actually need to do — not which tier the model falls into.
Not every fault is component-repairable. When a full replacement is genuinely the right answer, we’ll say so. But a significant proportion of MacBook logic board faults that Apple would quote at full board replacement price are repairable at the component level.
Repairs for Shepherd’s Bush Customers
MacBook Repair
Screen replacement. MacBook screens at our prices are typically lower than Apple’s equivalent tier. We use quality panels with a 90-day warranty. Most common MacBook models: £180–£350. Same-day on stocked panels.
Battery replacement. A degraded battery is not covered by Apple’s standard warranty — it’s an out-of-warranty repair at Apple pricing. We replace MacBook batteries at £95–£150 depending on the model. The repair is completed same-day in most cases.
Charging port and circuit faults. A MacBook that won’t charge is one of the most common fault types we see from Shepherd’s Bush customers who’ve already had an Apple Store visit. Apple often quotes a full board replacement for charging faults. We assess whether the specific fault — port damage, charging IC, cable — is addressable at a lower cost.
Keyboard failure. The 2016–2019 MacBook Pro butterfly keyboard continues to fail for owners who are still using those machines. We replace keys, keyboards, and top cases.
Liquid damage. Shepherd’s Bush’s dense residential and café environment means liquid damage is a regular repair type. Response time matters — power the machine off immediately and get it to us or arrange collection without delay.
Windows Laptop Repair
Screen replacement. Most Windows laptop screens: £80–£140 including parts and labour. Same-day for stocked panels.
SSD upgrade. Shepherd’s Bush has a mix of students (close to Imperial College and several sixth forms) and professionals — both groups frequently have older Windows laptops that are underperforming. An SSD upgrade is often the difference between a usable machine and one that feels perpetually broken. Cost: £80–£180 including the drive, with data transferred across.
Virus removal. Student machines are particularly susceptible — downloaded software, torrent clients, and browser extensions from dubious sources. We clean infections thoroughly. Cost: £65–£95.
Data recovery. From machines that won’t boot, drives that have failed, and accidentally deleted files. We assess before quoting.
Sound like your problem?
Shepherd's Bush customer? We're an independent alternative to the Apple Store — collection from W12, free diagnostic, fixed quote. Call 020 7610 0500.
Getting a Second Opinion After an Apple Store Quote
This is something we do regularly for Shepherd’s Bush customers. The Apple Store at Westfield quoted a full board replacement — is that really necessary?
Bring the machine to us. We’ll assess the specific fault and tell you honestly whether component-level repair is viable, what it would cost, and how it compares to Apple’s quote. If Apple’s quote is actually the right answer — if the damage is too extensive for component repair to make economic sense — we’ll tell you that too.
We don’t benefit from steering you toward a repair we can’t do properly. An honest second opinion is more useful to you and to us than taking a job we shouldn’t.
Getting to Us from Shepherd’s Bush
Address: 66 Lower Richmond Road, Putney, SW15 1LL
From Shepherd’s Bush, head south on Shepherd’s Bush Road toward Hammersmith, cross Putney Bridge, and turn right onto Lower Richmond Road. Around 15–20 minutes by car.
Collection: Call 020 7610 0500 to arrange a W12 collection.
Opening hours: Monday–Friday 10am–6pm, Saturday 10am–5pm.
Costs
| Repair | Typical cost |
|---|---|
| MacBook screen replacement | £180–£350 |
| Windows laptop screen | £80–£140 |
| MacBook battery | £95–£150 |
| Windows laptop battery | £65–£120 |
| SSD upgrade | £80–£180 inc. parts |
| Virus removal | £65–£95 |
| Water damage assessment | Free |
| Data recovery | From £120 |
| Logic board component repair | Assessed individually |
| PC health check | £45 (free if repair follows) |
Free diagnostics. Fixed quote. 90-day warranty. No fix, no fee. Contact us or call 020 7610 0500.
